Audiences

Marketing groups your guests by what they've already done in the house and tells you who you may write to. Consent decides everything: a guest who didn't give it joins no list.

Before you start

Audiences are built from your guest book, so there have to be guests in it first. They're added at the register, under Point of sale → Guests, and that's where you mark whether they agreed to be contacted.

What each segment means

Four cards, each with its own count:

• Consented to contact — they said yes to hearing from you. This is the only list you should send a campaign to.
• With an email — of those who consented, the ones who also left an address.
• With a phone — of those who consented, the ones who left a number.
• All guests — the whole book, consent or not. Good for knowing the size of your base, not for writing to it.

The first three always start from consent. A guest with an email but no consent counts under All guests and nowhere else.

Taking the list

1. Check the Consented to contact count. If it's zero, nobody has given consent yet.

2. Select Download CSV. It carries the name, phone and email of everyone who consented — not only the ones visible in the table.

3. Open it in your spreadsheet, or load it into whatever tool you send campaigns from.

The table on screen shows the first hundred names so you can see what you have. The full list is in the CSV.

Asking for consent

Consent is asked for in person, at the register. There's a checkbox on the guest's card, and it can be cleared later if they ask you to.

Tips

The CSV is a snapshot of the moment you downloaded it. If you add guests today, download it again before the next campaign.

Accents survive Excel: the file is UTF-8 with a byte-order mark, so "Ramírez" reads as a name rather than a row of symbols.

The CSV also works as-is for building a custom audience on Meta or Google: those platforms accept lists of emails and phone numbers. Ads themselves launch from the Campaigns tab of this same section.

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